Automotive Mirror Manufacturer Boosts B2B and B2C E-Commerce Performance with BigCommerce and ContentHubGPT
By upgrading BigCommerce, streamlining product data, and integrating AI-driven content, the company improved site performance, enhanced UX, and boosted SEO for both B2B and B2C customers.
The Client
A leading automotive industry mirror manufacturer, providing products to both B2B and B2C markets.
The Challenge
The client faced several critical issues that hindered their e-commerce growth:
- After acquiring another business, they needed to restructure their e-commerce operations to leverage product details from their Azure cloud database.
- The existing data model for vehicle make, model, and year was problematic, causing significant performance issues on their website.
- Their B2C site ran on an outdated version of BigCommerce, severely limiting UI development capabilities.
These challenges collectively impacted the company’s ability to provide a seamless shopping experience and efficiently manage its expanding product line.
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The Solution
After a thorough review of the client’s business needs, GSPANN assisted the client in implementing a comprehensive e-commerce transformation strategy.
Here are some key points:
- Product Taxonomy Streamlining: Following the client’s acquisition of their new line of business, GSPANN merged the product models of both businesses. This process involved streamlining the product taxonomy and data model, reducing the product catalog from 80,000 to 5,000 items. The product catalog optimization significantly improved backend integration and overall site performance.
- BigCommerce Upgrade: Our team executed a crucial upgrade of BigCommerce products from V2 to V3. This update laid the foundation for enhanced functionality and improved user experience.
- UI Modernization: Leveraging BigCommerce’s latest release, GSPANN developed a new Stencil theme. Our team seamlessly integrated this modern UI, replacing the deprecated site version and providing a fresh, user-friendly interface.
- Custom API Development: To address the unique needs of the automotive industry, GSPANN created a custom API. This API interfaced with the client’s existing cloud-based product management database, driving the logic for the product selector on the BigCommerce website. This enhancement allowed customers to find the right products for specific vehicle makes and models easily.
- AI-Powered Product Descriptions: Implementing ContentHubGPT, GSPANN’s GenAI platform, our team generated descriptions for approximately 5,000 products. This innovative approach not only saved time but also improved SEO and increased site traffic.
Business Impact
The e-commerce transformation yielded significant results, which included:
- Rapid Content Creation: The solution enabled the creation of product descriptions for over 4,300 products across B2B and B2C sites in less than two weeks.
- SEO Enhancement: The AI-generated product descriptions improved search engine rankings and increased organic traffic.
- Improved User Experience: The streamlined product catalog and modern UI resulted in a more intuitive shopping experience for customers.
- Operational Efficiency: Reducing the product catalog size from 80,000 to 5,000 items simplified inventory management and improved site performance.
- Unified Commerce: Integrating B2B and B2C platforms provided a consistent experience across all sales channels.
Technologies Used
Related Capabilities
Enhance your customer experiences with seamless product content
ContentHubGPT empowers marketers to craft compelling product stories by creating content that maintains brand voice consistency across all channels. It is optimized for SEO, tailored to individual personas, and ensures compliance with both internal and external policies.
