Digital Commerce

Empowering businesses with seamless, scalable digital commerce solutions for growth.

Approach We Use

Navigating the complexities of e-commerce can feel overwhelming, like steering a boat near the edge of the Niagra Falls, with financial and technical challenges threatening your progress. At GSPANN, we partner with you to take control and build a strong foundation for lasting success.
We collaborate with department stores, retailers, grocery chains, manufacturers, and B2B companies to create seamless, customer-centric e-commerce experiences. By addressing your unique challenges and aligning with your business goals, we help you move past obstacles and achieve a robust, scalable e-commerce presence that drives growth and customer satisfaction.

Solutions We Offer

B2C E-Commerce Solutions

Expand your reach, enable dynamic pricing, and offer 24/7 access with a tailored B2C e-commerce platform. With GSPANN, you can accelerate sales and boost engagement.

B2B Commerce

Our B2B commerce solutions will streamline communication with your partners, eliminating obstacles and freeing up your time for meaningful business relationships.

OMS (Order Management System)

We can deploy an OMS that offers full visibility, accuracy, and automated workflows, alleviating order management stress and putting you in control of operations.

Marketplaces

Leverage our expertise in e-commerce localization to expand globally. We can create a secure, customizable marketplace solution to broaden your market reach.

PXM (Product Experience Management)

Our tailored PXM solutions will help you introduce new products faster, ensuring accuracy and consistency across all sales channels for improved efficiency.

Composable Commerce

We can design a best-of-breed e-commerce solution that easily handles peak season volumes, giving you peace of mind during high-demand periods like holidays.

Search

Let us transform your search bar into a powerful conversion tool, boosting sales by enhancing product discoverability and user experience.

Capabilities

Business leaders in charge of B2C operations often feel like they’re driving the company truck blindfolded, at night, on a winding mountain road. With our help, you can gain startling clarity on who your customers are and what they want. Our practice provides guidance in all phases of developing or enhancing your B2C e-commerce solutions. We work closely with your key players, choosing the right mix of technologies to provide a smooth customer experience that boosts conversions and delivers valuable insights for future decision-making.

E-Commerce Platform Selection

We guide you through the B2C commerce platform selection process and provide experience-based advice every step of the way.

Flexible Storefronts

Your preferred mix of technologies is of critical importance as we help you build a cost-effective storefront.

Personalized Customer Experience

Retain and grow your user base as we assist you in using advanced personalization tools that provide streamlined, intuitive interfaces.

Loyalty, Promotions and Discounts

You can ensure customers stay on your side with our help implementing effective customer loyalty programs.

Localized Digital Solutions

Step into international waters leveraging our expertise in developing localized websites and mobile apps that resonate with a new market’s cultural context.

Point of View

"B2C commerce in the digital age is about exceptional customer experiences. We focus on four pillars: personalized interactions, seamless shopping processes, meaningful engagement, and consistent brand presence across all channels. By refining these areas, we help you craft a strategy that exceeds the expectations of today’s discerning consumers."

- Rama Aluri, Practice Leader, E-commerce and Enterprise Content Management

Salesforce Commerce Cloud

You can build a scalable, efficient e-commerce ecosystem that drives growth and delights your customers. With your vision and our Salesforce Commerce Cloud (SFCC) B2C expertise, we help you customize Storefront Reference Architecture for responsive design, integrate Einstein AI for personalized experiences, and streamline Order Management Systems. Together, we simplify content updates with Page Designer, optimize operations using Business Manager, and ensure secure payment integrations and predictive intelligence. We also support multi-site configurations for global expansion, enhance performance with Salesforce Commerce Cloud CDN, and ensure privacy and security compliance, empowering you to deliver exceptional e-commerce experiences.

commercetools

Many business managers turn to commercetools for its microservices architecture, ensuring agility and easy updates as their business evolves. We help you implement tailored commercetools B2C solutions to maximize your e-commerce potential. By leveraging its API-first, headless architecture, we create a flexible, scalable platform with dynamic catalogs, optimized checkout, and seamless omnichannel capabilities. We integrate AI-driven personalization, enable rapid feature deployments, and utilize commercetools' cloud-native infrastructure to handle traffic spikes and seasonal demands, delivering a system built for growth.

B2B Commerce

Capabilities

Senior business executives often face challenges in ensuring their B2B commerce platforms align with business goals, support seamless transactions, and address security concerns, all while delivering strong ROI. We collaborate with your team to design tailored B2B commerce solutions that simplify complex transactions and enhance customer experiences. Our scalable, secure platforms integrate seamlessly with CRM and ERP systems, empowering your business to thrive in the competitive B2B landscape.

Bridging Information Silos

Leveraging our integration expertise, we assist you in connecting disparate systems, ensuring real-time data flow across departments, and fostering a unified view of your business operations.

Operational Efficiency

We streamline your workflows by automating repetitive tasks, optimizing resource allocation, and implementing smart analytics, resulting in significant cost savings and improved productivity.

Partner Onboarding

Our robust partner integration solutions accelerate onboarding processes, simplify data exchange, and enhance collaboration, enabling you to expand your business network quickly and efficiently.

Shortening the Sales Cycle

We implement advanced CRM integrations and AI-driven lead scoring, empowering your sales team with actionable insights and automated follow-ups to close deals faster.

Inventory and Shipping

Our end-to-end inventory management and shipping integration solutions provide real-time visibility, optimize stock levels, and automate order fulfillment, reducing costs and improving customer satisfaction.

Modern UI

We design intuitive, responsive user interfaces that enhance user experience, increase adoption rates, and improve overall efficiency across your digital platforms and applications.

Point of View

"According to a recent Gartner report, 75% of B2B buyers prefer a rep-free experience, making seamless digital commerce essential. By implementing integrated platforms with intelligent catalog management, personalized portals, and secure payment tools, you can streamline operations, drive growth, and meet customer expectations. With data-driven insights and scalable designs, you'll maximize ROI and stay ahead in the evolving B2B landscape."

- Rama Aluri, Practice Leader, E-commerce and Enterprise Content Management

B2B Journey

If you are like most business leaders, you are continuously on the lookout for new ways to drive business growth. An essential part of this process is to remove obstacles from the path your customers and partners take as they navigate through the various systems you have in place to conduct business.

We have a solid plan to help you through this potentially time-consuming process. We consult with your key stakeholders and help you build a journey map of your current system using advanced collaborative visualization tools. Using this as a guideline, we help you to identify pain points and business opportunities. The result is a customer experience precisely tailored to your business.

EDI

The business value of Electronic Data Interchange (EDI) is indisputable. If your company is transitioning from paper to electronic, we assist you every step of the way. We use a standards-based approach, along with careful planning and implementation, to ensure a smooth and secure transition.

CPQ

Can your current system provide pricing and quotes fast enough? Studies have shown that a sizable percentage of customers who don’t receive a timely quote will likely look to the competition. Imagine having an elegant, automated pricing system readily available on your websites and mobile apps. An increase in sales is the least you can expect because you’ve removed an obstacle from the path of potential customers or partners. With the assistance of our engineering teams, using state-of-the-art software tools, we help you create a solution that produces satisfied and loyal customers.

Marketplaces

Capabilities

Business professionals responsible for an online marketplace platform face massive issues, including rising shipping costs, inventory management challenges, unauthorized sellers and distributors, and challenges in expanding to new sales channels and marketplaces. Our experienced engineering teams can help guide you through these treacherous waters, leading to a resounding business success. Your company will thrive as you deliver a streamlined B2B ecommerce marketplace experience, maintain brand control, and drive sustainable expansion.

Seller Accounts

We help you streamline seller onboarding and management, enabling rapid expansion of your marketplace's vendor base and product offerings.

Payment Processing

With our help you will have secure, multi-currency payment gateways to facilitate seamless transactions globally, enhancing buyer trust and boosting conversion rates.

User Reviews and Ratings

We assist you in building an advanced review system that encourages authentic feedback, builds buyer confidence, and helps sellers improve their offerings.

Commission and Fee Management

Our practice can automate complex fee structures and commission calculations, ensuring accurate revenue collection and transparent payouts.

PXM (Product Experience Management)

Capabilities

Streamline product data processes and enhance your omnichannel presence with a tailored Product Experience Management (PXM) platform. We integrate PXM systems with your existing infrastructure, automate data workflows, and ensure smooth data flow across channels. By centralizing information and maintaining data quality, you can reduce time-to-market, simplify catalog management, and deliver better customer experiences.

Single Source of Truth

Our practice can centralize all product information, ensuring consistency across channels and departments, reducing errors and improving decision-making efficiency throughout your organization.

Data Enrichment

We automate and streamline the process of enhancing product data, resulting in more compelling product descriptions, increased search visibility, and higher conversion rates.

Multichannel Distribution

We provide tools that let you seamlessly syndicate product information to all sales channels, ensuring consistent brand messaging and reducing time-to-market for new products.

Demand Planning

Our team can leverage enriched product data to improve forecasting accuracy, optimize inventory levels, and enhance supply chain efficiency, leading to reduced costs and improved customer satisfaction.

Systems Integration

Many senior business leaders have concerns over the complexity and cost of integrating a product information management system with their existing enterprise systems. Our practice uses a proven methodology that minimizes the time and resources required to migrate product data, ensuring effortless integration. By deeply understanding your business, we avoid disrupting current workflows and processes, ensuring steady productivity during the transition. Once complete, you will have synchronized product data available across various business functions, leading to accurate, consistent, up-to-date information, and cross-functional collaboration. With our assistance, you come out on top and are seen as a visionary leader who can provide solid solutions to pressing business problems.

Localization and Globalization

Like many forward-thinking business leaders, you are considering or have already launched new business ventures in international waters. However, your business might become mired in a fearsome morass of local regulations and cultural prohibitions. With our guidance, you can steer clear of such traps and sail your business into the smooth waters of success. We are well-versed in creating systems that manage product data for different markets by supporting localization, translation, and content adaptation.

Composable Commerce

Capabilities

Are you concerned that your ecommerce platform is inflexible and stifles business innovation? You are not alone. Our practice incorporates a composable commerce approach that uses modular, interchangeable components. Systems can be assembled and integrated to create a flexible and scalable architecture. We stand by your side, helping you withstand future upheavals so that you come out on top with a thriving business.

Future Proof

Our composable commerce solutions ensure your business remains adaptable to evolving market trends, technologies, and customer expectations, safeguarding your investments and maintaining long-term competitiveness.

Rapid Time-to-Market

We help you leverage modular architecture to quickly deploy new features, products, or services, reducing development cycles and allowing you to capitalize on market opportunities faster.

Increased Innovation

Our flexible, API-first approach enables seamless integration of cutting-edge technologies and third-party services, fostering continuous innovation and differentiation in your e-commerce offerings.

Point of View

"Understanding your business needs helps us create scalable, modular solutions that adapt to the market. With rapid feature deployment, seamless integration, and efficient microservices, you can enhance customer experiences and drive innovation. Smooth legacy transitions and data-driven strategies ensure your architecture stays future-proof and delivers lasting value."

- Rama Aluri, Practice Leader, E-commerce and Enterprise Content Management

commercetools

We provide an expert implementation of commercetools' API-first architecture, ensuring seamless integration with existing systems. Key services include customizing the platform for specific business needs, developing microservices-based solutions, enabling omnichannel capabilities, and optimizing performance. We also offer ongoing support, scalability solutions, and strategic guidance to maximize ROI and drive innovation in your e-commerce landscape.

Composable Storefront

Our practice has expertise in Salesforce and the composable architectural model, giving you the best of both worlds. With our help you can take advantage of the flexibility and future-proof capabilities of Composable Storefront and leverage core SFCC capabilities such as Customer Acquisition and Loyalty tools, Commerce AI, and Order Management. We also have experience with Hybrid Storefront Capabilities, allowing for phased deployment, enabling you to transition specific high-impact areas to a composable architecture while maintaining other parts on traditional storefront templates.

Search

Capabilities

Seamless, personalized search experiences play a huge role in boosting product discoverability and sales. We support you by implementing AI-powered solutions, optimizing performance, and integrating advanced features like faceted search and analytics. Together, we enhance user satisfaction, drive conversions, and ensure your search capabilities scale with your business.

Language Recognition

Our practice can implement AI-driven algorithms that analyze user behavior, purchase history, and preferences to deliver highly relevant, individualized search results, increasing conversion rates and customer satisfaction.

Personalized Results

We integrate advanced natural language processing capabilities to accurately interpret and respond to multi-lingual search queries, expanding market reach and improving user experience globally.

Recommendations and Upsell

Our experts develop or integrate intelligent recommendation engines that suggest relevant products during search, leveraging machine learning to increase average order value and drive additional sales opportunities.

Insights and Analytics

We provide robust analytics dashboards that offer actionable insights on search performance, user behavior, and trends, enabling data-driven decisions for continuous optimization of the search experience.

Point of View

"Implementing advanced site search solutions like Solr and Algolia can significantly enhance user experience, with studies showing that effective search functionality can increase conversion rates by up to 43%. By improving product discoverability and delivering personalized results, we help businesses drive sales and elevate customer satisfaction."

- Rama Aluri, Practice Leader, E-commerce and Enterprise Content Management

Algolia

Our practice provides comprehensive services that leverage Algolia’s cloud-native, AI-powered search capabilities. We build a seamless implementation of Algolia's API-first architecture, ensuring fast and relevant search results across all devices and platforms. You can leverage our expertise in customizing Algolia's machine learning algorithms to deliver personalized search experiences, implement typo-tolerance, and provide multi-language support. Our teams optimize search relevance, set up advanced analytics for continuous improvement, and implement features like faceted search and autocomplete. We also offer guidance on utilizing Algolia's A/B testing capabilities and integrating it with existing e-commerce platforms to drive conversions and enhance overall user experience.

Apache Solr

Our practice has a proven track record with Apache Solr, harnessing its open-source flexibility and scalability. We have solid expertise in customizing Solr's schema-based architecture to accommodate complex product catalogs and diverse data types. Our teams are proficient in implementing Solr's advanced text analysis tools, including tokenization and stemming, to enhance search precision. We provide solutions for distributed indexing and searching across multiple Solr cores or collections, ensuring high performance for large-scale e-commerce operations. You can rely upon our guidance on implementing Solr's learning-to-rank capabilities, configuring geospatial search features, and optimizing query response times. We also offer support in integrating Solr with existing enterprise systems and setting up monitoring and maintenance protocols for long-term stability.

OMS (Order Management System)

Capabilities

Are your current order management system struggling to handle complex, variable orders across multiple sales channels? With our expertise, you can achieve seamless communication among stakeholders, real-time inventory visibility, and order tracking across channels. We help optimize your entire order lifecycle—from creation to fulfillment—while providing a centralized platform to manage orders efficiently, no matter the sales channel.

Unified Order Processing

We assist you in integrating diverse sales channels into a centralized system, streamlining order handling across platforms. We ensure seamless data flow, reducing errors and improving operational efficiency.

Real-time Inventory Management

Our teams build advanced tracking systems to provide accurate, up-to-the-minute stock levels across all channels. Our solutions prevent overselling and optimize inventory allocation for improved customer satisfaction.

Refunds and Returns

We can automate the returns process with intelligent routing and refund management. We can also streamline reverse logistics, enhance the customer experience and reduce processing costs.

Fraud Prevention

We deploy sophisticated fraud detection algorithms integrated with your OMS, implementing multi-layered security measures to protect against fraudulent orders while minimizing false positives.

Optimized Shipping Processes

We implement intelligent shipping logic to select the most cost-effective and efficient delivery methods. Our integration services optimize fulfillment processes, reducing shipping costs and delivery times.

Order Routing

We configure advanced order routing algorithms to intelligently distribute orders across fulfillment centers. Our services optimize inventory utilization and reduce shipping distances, improving delivery speed and efficiency.

Salesforce

If you have an investment in Salesforce you wish to protect, we stand ready to help by crafting fulfillment workflows that meet your business needs precisely. As a Salesforce partner, we have extensive expertise configuring Salesforce Order management to provide a centralized view of all order aspects. We have expertise in configuring Einstein AI-powered order routing, real-time inventory visibility across channels, through Salesforce OCI and automated fulfillment processes. We can help you leverage Lightning Components for customized user interfaces, implement Flow Builder for complex order workflows, and utilize Salesforce's API ecosystem for third-party integrations, ensuring a unified commerce experience.

Kibo

Many of our clients report notable benefits following a Kibo installation, including a substantial decrease in returns rate and a respectable increase in revenue due to improved inventory visibility across all channels. Our engineers are proficient in implementing Kibo's microservices-based architecture for flexible order management. We can leverage Kibo's unified commerce platform, configuring its distributed order management capabilities for optimal inventory allocation and order routing. Based on your needs, we set up Kibo's native personalization engine, implementing its headless commerce APIs for omnichannel experiences, and utilizing its built-in analytics for data-driven decision-making across the entire order lifecycle.

Sterling

Protecting your investment in IBM technology, we have experience in deploying its AI-powered order orchestration capabilities. We can implement Sterling's supply chain intelligence features, configure its cognitive order management for intelligent sourcing and fulfillment, and set up its blockchain-enabled order tracking. Our services include customizing Sterling's order promising engine, integrating its IoT-enabled inventory management, and leveraging its predictive analytics for demand forecasting and inventory optimization.