Automate Product Data with Salsify PIM for Seamless Amazon Sync & Faster Time to Market
By enhancing Salsify PIM (Product Information Management), a leading American mobile AV equipment manufacturer was able to automate workflows, streamline Amazon publishing, reduce manual effort, and bring products to market faster.
The Client
An American manufacturer of mobile AV equipment.
The Challenge
The company, a leader in mobile audio/video equipment for the auto, sports, and marine markets, uses the Salsify PIM as the single source of truth for their products. They faced a huge backlog of products waiting to be listed due to a shortage of time and manpower.
They also faced challenges in publishing their products on Amazon's marketplaces across multiple regions with localized descriptions, impeding their business growth.
In brief, the company wanted to:
- Completely restructure their data.
- Sync a large volume of products with Amazon.
- Add best practice parent/variant relationships.
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The Solution
Our engineers enhanced the company's product management system by implementing crucial updates and automation.
We established proper parent/variant relationships for refurbished products, streamlining the handling process. Additionally, our team restructured the core product base in Salsify, aligning it with the company's vision while maintaining functionality. This overhaul included changing the primary identifier and various properties, paving the way for catalog modernization.
We tackled several key challenges to enhance the company's operational efficiency. Our team resolved configuration and data issues, enabling successful product synchronization with multiple Amazon regions, complete with localized content. We also automated the manual process of associating product manuals with their respective items.
Business Impact
- Significantly reduced resource usage: By implementing a bulk upload and association mechanism, we significantly reduced the time required to upload product information.
- Improved upload process shortens time to market: Because the product team can now associate all manuals in a single upload rather than the previous time-consuming one-by-one method, the company can bring its products to market in a fraction of the time previously taken.
Technologies Used
Related Capabilities
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