Digital Shelf Summit 2025 Recap: AI, Automation & Everything That Powers the Shelf

The energy was electric at the Digital Shelf Summit 2025 in New Orleans — and GSPANN was thrilled to be right at the heart of it. From AI-infused product content strategies to real-time workflow automation, this year’s event brought together the brightest minds transforming the future of product experience management (PXM), and we were proud to be part of the conversation.

Key Takeaways from DSS 2025

1. The Rise of Intelligent Automation
   Sessions on using AI to streamline PXM workflows, including hands-on Salsify Academy classes, showed just how critical automation has become for brands managing high-volume SKUs. With OpenAI integrations and real-world use cases, the future of product content creation is faster, smarter, and more connected than ever.
   
   
2. Smarter Workflows, Real Results
   From orchestrating omnichannel content to automating syndication and approvals, DSS 2025 emphasized how brands are building scalable, intelligent workflows. Discussions were filled with real-life examples of how teams are simplifying operations while driving higher content velocity.
   
   
3. AI Is No Longer a 'Nice-to-Have'
   A standout theme was the seamless integration of AI into everyday PXM tasks. The showcase of GenAI-powered tools — including our very own ContentHubGPT — confirmed that AI is now a necessity for creating engaging, SEO-optimized, and brand-consistent product content at scale.

GSPANN at DSS 2025 — Where Innovation Met Action

Our booth at the event became a hotspot for insightful demos and deep dives into our solutions. Our team engaged with leading retail and CPG brands to explore how GSPANN is helping them:

• Automate product content creation with ContentHubGPT
  
  
• Streamline content governance and SEO-readiness
  
  
• Reduce time-to-market with intelligent taxonomy and real-time syndication
  
  
• Achieve end-to-end efficiency through powerful Salsify integrations

Our ContentHubGPT demonstrations stood out as a game-changer — with attendees loving how it creates brand-aligned product descriptions in seconds, scales personalization, and simplifies multichannel workflows.

And yes, while we don’t usually brag, our goodie bags were a hit too. The crowd left our booth with smiles, insights, and solutions they could take back to their teams.

Marching Through the French Quarter – And What It Meant

Day two’s French Quarter march with a live jazz band was more than just a celebration — it symbolized the spirit of DSS2025: bold, collaborative, and future-focused. Events like these aren’t just about learning; they’re about building a community of innovators shaping tomorrow’s digital shelf.

Wrapping Up with Purpose

As DSS2025 wraps up, one message rings clear: the digital shelf is no longer about just keeping up — it’s about leading through transformation. At GSPANN, we’re proud to partner with forward-thinking brands to make product content smarter, faster, and more impactful.

If we missed you at the summit, let’s not miss the connection and explore how GSPANN can elevate your digital shelf. Email to marketing.team@gspann.com.