Retail today is adapting to the changing business climate, addressing ever-evolving customer expectations, and embracing new technologies to make the customer experience more seamless and personal. The next generation of omnichannel strategy involves using people, technology, and processes in smarter ways by embracing quickly maturing tools like machine learning (ML) and big data, while providing tighter integration between systems, to deliver a unified brand experience, regardless of the customer's preferred engagement channel. GSPANN helps retailers deliver competitive direct-to-consumer (D2C) e-commerce and omnichannel experiences that account for challenges with existing technology investments, new technology plans, and ever limited resources. With over a decade of experience in building and supporting e-commerce solutions for some of the largest D2C retailers, GSPANN has the experience of integrating and supporting e-commerce, order management systems (OMS), product information management (PIM), marketing automation, and data analytics. What to Expect at the Event  Keynote Speakers: The tone will be set by the likes of NRF Chairman Christopher J. Baldwin and Kohl’s CEO Michelle Gass, talking about retail’s vision in 2020. Expo Tours: You can visit the exhibitors delivering the latest retail technology solutions across multiple business disciplines. Food Truck Alley: Grab lunch from some of New York’s popular mobile culinary artisans. The Female Quotient Lounge (FQ Lounge): The lounge is back to bring together the women to connect, collaborate, learn, and activate change together. Meet GSPANN’s retail experts at NRF 2020 (Booth #809) and learn how we help retailers identify, integrate, and operate technologies that align their buying experience with customer expectations.