The company is a subsidiary of a retail giant that manages a global loyalty platform.
The company’s website was hosted on Adobe Experience Cloud but required an external system to load website headers and footers. The external web call caused less-than-ideal performance and hampered the company’s ability to publish updates quickly. Even minor enhancements, cosmetic or complex, needed a developer’s involvement and took from six hours up to two days turnaround time.
Additionally, the company did not have a clear picture of how potential customers interact with the website and associated apps. As a result, the company was unable to make informed decisions.
To summarize, the company was looking for a competent partner to help them achieve:
GSPANN analyzed the company’s current implementation and traced the problem to an unnecessary call made to an external third-party organization. We recommended that the company move its header and footer content management to Adobe Experience Manager (AEM), the platform used to manage all other web content.
The team integrated Adobe Experience Platform Launch (AEP Launch) with Adobe Analytics. This integration provides a wide range of real-time visitor information, including visitor status, device type, URL and title of the page visited, link clicks, content clicks, and videos played, among other critical items.
Key takeaways from our solution:
Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools.
